Dora the Techplorer

Spent a few hours today researching and creating this infographic that summarises some social media statistics of Singapore.  You can click on the image to get a 1024x768 version of it. Social Media in Singapore [Infographic] For companies who are looking for ways to reach out to their customers, these numbers are yet another reminder to the need to expand their social media presence. More than half of Singaporeans are on Facebook and a large proportion of these are the up-and-coming Gen-Y and Gen-Z youngsters who are already part of the consumer markets with dollars to spend.  Many Gen-Xers are also active social media users.  Add up the numbers for these groups, you get a staggering 72% which means that targeting these two groups will definitely translate into high customer equity for the company which implements a consistent and long-term social media strategy. And for companies whose target  consumers are the seniors, do not ignore social media in...

In my last post , I showed a screenshot of how the new Facebook "Timeline" has changed the way you can show off your own "story" to your friends and how you can view the "stories" of your friends as well. Besides the revamped interface, Facebook has also introduced new ways you can reflect lifestage changes in your Timeline, besides adding status updates and photos which were already present in the older versions of the Facebook Profile. If you see the screenshot right below this paragraph (Figure 1), you can see that beside the familiar Status Updates and Photo icons, there are several new icons beside them. Figure 1: Spot the new icons on the right which look like: a briefcase, a heart, a house, an apple, a flag So what can these new icons do? Basically here's a short explanation of their purposes and a screenshot to accompany the explanation. The "briefcase" icon lets you fill in information about your work and education (Fig...

Click on this picture to see the bigger version to see the new features on the Timeline Yesterday, Facebook announced several new features at their f8 developer conference. One of the most talked about features that is all abuzz on various websites one day after the event, is the new Timeline which replaces your Profile page. You can see it in action here: https://www.facebook.com/about/timeline I trried out the new Timeline features just now. Wow, it takes a bit of getting used to, but I think once most people figure it out, they would like it. The feature will be rolled out in a weeks' time on 30 Sep 2011, but if you can't wait (like me) and want to try it out, you can do this by following the instructions here. Try it! I did, and I do like! :) http://www.digitaltrends.com/social-media/want-the-facebook-timeline-now-heres-how/